Lotte Choco Pie Indonesia
Website Design & Development
A warm, content-driven brand website designed to bring Lotte Choco Pie Indonesia’s campaigns, communities, news, and brand stories into one cohesive digital experience.
Overview
Lotte Choco Pie Indonesia needed a digital platform that could communicate more than product information. The website serves as a brand destination where visitors can explore campaigns, community programs, news, galleries, and content surrounding the Choco Pie brand.
Challenge
The website contains several brand initiatives and audience segments, each with its own visual identity. The challenge was to bring these elements into one cohesive digital experience without losing the warm and recognizable personality of Lotte Choco Pie.
Approach
I designed the experience around a warm editorial layout supported by the brand’s cream, chocolate, and burgundy palette. Large lifestyle imagery was used to create an emotional first impression, while the navigation was organized to give each campaign and content category a clear place within the site.
The overall interface combines corporate structure with consumer-brand storytelling, creating a website that feels both polished and welcoming.
Key focus
- 01 Consumer brand website
- 02 Campaign and community content
- 03 Visual storytelling
- 04 Responsive interface
- 05 Content-focused navigation
- 06 Consistent brand system
Result
The final website provides Lotte Choco Pie Indonesia with a centralized digital presence that feels warm, familiar, and easy to explore. Different campaigns and brand initiatives can coexist within one consistent experience while maintaining their individual character.
See live website ↗