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03 · 2025

PathMaker

Website Design & Development

A clean and conversion-focused business setup platform for global founders entering Indonesia. Complex services are simplified into a clear user journey built around choosing the right path.

PathMaker website preview

Overview

PathMaker is a business setup platform created for international founders who want to establish and grow a company in Indonesia. The website needed to communicate complex business services in a way that felt simple, transparent, and approachable.

Challenge

Business setup, legal compliance, visas, and market-entry services can quickly become overwhelming for first-time founders. The main challenge was transforming a complex service offering into a clear user journey while building enough trust for visitors who may be unfamiliar with the Indonesian market.

Approach

I created a clean, editorial-inspired interface with strong typography, generous spacing, and a distinctive green visual system. Instead of presenting visitors with a long list of services, the experience is structured around choosing the right path based on their business needs.

Clear calls to action, concise explanations, and a simplified navigation system help users understand what to do next without unnecessary friction.

Key focus

  1. 01 Business service website
  2. 02 Information architecture
  3. 03 User journey optimization
  4. 04 Clear service positioning
  5. 05 Responsive design
  6. 06 Conversion-focused calls to action

Result

The final website gives PathMaker a confident and modern digital identity while simplifying the business setup journey for international founders. The experience positions the brand as a clear guide rather than another complicated consultancy website.

See live website ↗